music industry Archives - Sean McCarthy https://seanmacc.com/tag/music-industry/ Freelance Writer | Copywriter Fri, 27 Oct 2023 15:52:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/seanmacc.com/wp-content/uploads/2022/12/cropped-Sean-McCarthy-Logo-1.jpg?fit=32%2C32&ssl=1 music industry Archives - Sean McCarthy https://seanmacc.com/tag/music-industry/ 32 32 213241108 Conquer and Divide https://seanmacc.com/2023/10/17/conquer-and-divide/?utm_source=rss&utm_medium=rss&utm_campaign=conquer-and-divide Tue, 17 Oct 2023 12:57:32 +0000 https://seanmacc.com/?p=934 Break it ’til you make it. I played a show just north of Boston around Christmas time years ago with a few other bands, some pretty famous, some simply great and on their way. I was standing at the merch Read more…

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Break it ’til you make it.

I played a show just north of Boston around Christmas time years ago with a few other bands, some pretty famous, some simply great and on their way.

I was standing at the merch booth meeting fans with a guitar player from one of the bands that I was completely blown away by. They were signed to Columbia Records. It was winter and the snow was coming down outside of the auditorium.

The current weather conversation led him to mention that his band was headed back to Cleveland, OH after the show. It would normally be over a 10-hour trip on clear roads.

When I asked why they weren’t just staying the night, he said that he had to work on Monday morning. I asked, “work?” He said, “Yeah, I work at a gas station.”

I’ve never forgotten that. Major label…gas station.

My eyes immediately opened and the term “record deal” took on a whole new meaning.

He was a fantastic guitar player, I don’t recall him singing at all during the show or even having a microphone in front of him. Maybe that was it. It’s hard to have a side hustle as a solo performer for a lot of artists who don’t also sing. Then again, I’d worked at a gas station/convenience store long ago. It actually was probably my favorite job of all back then. I met a ton of people, got to see repeat customers, and learned a lot about them. There was never a lack of good conversation with them and those that I also worked with. Plus, at the end of the day, I could leave the job right there until my next shift. The money wasn’t great, but the job sure was.

Making room to grow

On a Tuesday evening, I decided to quit the cover band that I was in. It was at that same convenience store when during my shift, a friend of mine that I hadn’t seen in a few years walked in two years prior and asked if I’d been playing music. I had been, but nothing serious. He asked if I wanted to get together with his band. I agreed, and the next Sunday we rehearsed for 10 hours.

The next morning, they fired their guitar player and for the next two years, we built the band up bigger than it had been, got some great endorsements and sponsorships, and recorded a single that I had written. The area radio stations were all about us and pushed us like crazy. Every venue had a line out the door for each show that we played, and we played a ton.

On that Tuesday, I couldn’t shake the few conversations we’d all had about what was next. It was clear that they were happy right where we’d managed to be at that moment- cover shows, maybe record another song, filling venues and dance floors. Unfortunately, that wasn’t me. When I hit a ceiling, I either break through or quietly exit and move to the next building to see what’s inside.

I called a couple of the guys to try to schedule something to get together to break the news, but they knew something was up and wanted to hear it right then. I was out.

We had a last weekend bash at one of our favorite venues and played two packed nights to so many people who had supported us during that time. I remember the four of us standing with our backs to the bar at the end of the second night and someone coming up and asking why we were breaking up. Without saying a word, the other three all pointed their fingers at me.

With a little help from my friends

I started playing some solo shows at local clubs. Within a month or so, I borrowed some recording gear and spent the next three days recording three songs that I’d written while writing three more and recording those as well. I barely slept, but I was full of determination. I loved every minute of it. I had a plan. I had no money, but I had a plan.

Everything was recorded and mixed down, but I was financially strapped.

I had a good friend whose family owned a pizza place in town and another in the next town. He was a fan of the band that I’d just left and I shared my vision of going solo. I told him about the recording and how I was stuck on the financial part of it. He graciously offered to fund the duplication costs in trade for his restaurants being added to the liner notes.

If you can find a physical copy anywhere, you’ll also find their names. Both are still in business and doing just fine. I have a feeling that my release helped in absolutely no way, but man, I’m still so appreciative to this day for his generosity and friendship.

The best way to describe the release? Raw and stripped down. Clearly. Not. Polished. However, it was mine- my songs, my voice, something tangible. It sold literally zero copies on the night it was released to a bar full of people. Wanna hear that story? My podcast has “The Flannel Bandanna EP Story.”

It’s not you, it’s me

I hooked up with a fantastic booking agent who kept me very busy for the next few years. I flipped the solo thing to a duo, we played close to 250 shows a year and released the single “Goodbye” which got some serious love in the Boston area both on mainstream and college radio. That story? Yep, on my podcast- “The Goodbye Discussion.”

We had also released a live record that you may be able to find a copy of tucked away in a box in the closets of college students who are now all responsible adults.

Within days of the last duo show, I got a call from a management company wanting to work with us. Strangely, that was also on a Tuesday.

I’d definitely heard of them as they also promoted some of the biggest shows north of Boston. I broke the news that the duo was no more and said that if they wanted to work with me as a solo artist, I was in. The question on the phone was, “Well, you write the songs, correct?”

Yes, I do.

That began a few years of great shows, another record (“July”), and some great opportunities.

Remember that ceiling? If only I could see what others see as the top before I embark on that journey with them. If only we all could.

I hit it again. This time, though, I didn’t know where to go. So, I just played.

I played a bunch of cover shows while tossing in my originals where I saw fit. I played some shows with fantastic musicians, some names everyone knew, some with names everyone should know, and I’d made a choice to start over from where I was, which meant taking some steps back.

I pushed along. I played shows including some that were all original to areas where I knew I’d had a fanbase and was pleasantly surprised by the support that I’d received.

During that time, I also dabbled in some concert production efforts promoting some pretty great events.

When opportunity knocks

Fast forwarding a little bit, I performed a couple of shows with someone that I’d grown up with. We’d played in a high school band together and he’d gone on to do some pretty great things that generated him a couple of top 20 & top 30 hit songs.

We had just wrapped up the last date. Walking to our vehicles and saying our goodbyes as we left the green room, he stopped and said, “Come to LA and let’s make a record.”

Fast forward again, and the “Everything Has Past” EP was made. Incredible musicians and music biz pros.

Produced by Steve Bertrand (The Tories, Avion), “Everything Has Past” features drummer Kenny Aronoff (best known as John Mellencamp’s drummer), bassist Chris Chaney (Jane’s Addiction, Alanis Morrisette), guitarist Sean Woolstenhulme (The Calling, Lifehouse) and keyboardist Scott Simons (LA-based Solo Artist). Added to the mix were Grammy Nominee & Juno Award winner James “Jimbo” Barton assisting with engineering & world-class Mastering Engineer Tom Baker (Precision Mastering). The EP contains a power-packed punch of fresh, new material that will fit perfectly into the collection of any fan of today’s new rock music. Bertrand states of the new release, “Snow Patrol meets Kings Of Leon……the best recorded version of Sean McCarthy to date.

That’s the write-up. It was another opportunity to get to another level, to break through another ceiling.

Since that record I’ve released a couple of singles and a live EP. I’ve put out some new and old demos of songs on other formats, written a bunch for film and television, and I’ve been focusing more on getting the music out to more people and performing.

If you’re reading this, thank you. Your time & support mean more to me than you know. I hope you like the music, I hope you’ll come to see a show or tune into a live stream.

https://linktr.ee/seanmccarthy

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And the Winner is… https://seanmacc.com/2023/06/14/and-the-winner-is/?utm_source=rss&utm_medium=rss&utm_campaign=and-the-winner-is Wed, 14 Jun 2023 23:04:37 +0000 https://seanmacc.com/?p=880 Does it really matter? It turns out that I’m a bit of a cynic. I’ve spent years of my life getting up in front of people to show what I can do for money and applause. Yet, when I see Read more…

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Does it really matter?

It turns out that I’m a bit of a cynic.

I’ve spent years of my life getting up in front of people to show what I can do for money and applause. Yet, when I see awards shows on television complete with rows of someone’s peers cheering them on while they accept an award in their respective genre, I tend to sneer a little. I almost find it a bit ludicrous.

Maybe the word hypocrite would fit me better.

This didn’t just show up, I’ve put some thought into it. It concerned me when I first started feeling this way.

I always used to enjoy music and acting awards ceremonies. There’s something about seeing the real people behind the characters of our favorite movies and hearing the speaking voices of those who sing our favorite songs. It’s as if we had something to do with them getting the trophy because we listened to their music or watched that really popular movie.

For a handful of the shows, perhaps we did. Can’t really argue with record sales and who sold the most now, can we? Unless you consider who’s behind it all and the rest of what I’m about to say.

Prefacing all of this with the fact that I understand that it’s all for our entertainment. Even so, I still have a hard time separating what’s behind the scenes from what’s being seen.

We like pretty things

From the moment we can open our eyes we‘re distracted by or drawn to shiny objects.

The nominees of these shows are like our favorite aunt’s dangling earrings or silver pendant necklace that caught our attention when they held us as toddlers. The winners are the multi-carat diamond rings or expensive watches worn by the women and men that we caught a glimpse of sitting inside the restaurant that we could never afford. The same establishments that we walked by with our group of childhood friends who all had holes in their jeans before it was a style worth paying for.

I’m a visionary. I don’t say that to sound arrogant. I say it because I believe it may be the reason that I no longer care about who wins anything for a performance.

Allow me to explain.

It’s all in the presentation

I’m well aware of why there’s a curtain in show business and I know exactly what’s behind it. I also know what and who is behind everything behind the curtain. A wizard of sorts. Yeah, even I’m chuckling a bit at that one.

That’s what visionaries do. They picture how to present the perfect version of any given thing from concept to the intended audience.

The goal isn’t necessarily to trick anyone, that’s left up to the magicians and lawyers. The goal is to put forth something that wows people. Whether it’s building up a business or putting on a show, everything has to be created as it’s initially imagined. The person who’s a visionary sees the end result long before the sketch is drawn or a single prop is in place.

’Til death do us part

The show where country music artists win awards each year- what’s the name of it?

Yeah, that one.

It’s a club reminiscent of a full parking lot at a public beach. Someone needs to leave before there’s room for the next car.

I can’t prove it, mostly because I don’t give enough of a shit to check into it, but I think some tenured country artist needs to stroke out or die before they can be replaced in the regurgitated ad from last year. The ad with a different song and those same five names and faces. You know, the one that promises to be a night you won’t forget.

Oddly, when I see the ad I realize that I already forgot about last year’s award show sometime last year.

Work smarter, be smarter

I know how the music business works. Hard work is not the key. Smart work and knowing the right people are what’s necessary. Money doesn’t hurt, but that’s only sustainable until the money runs out. Every step of success requires the correct amount of confidence with every person that you meet along the way.

Too much confidence without a notable resumé to back it up and you’re dead to that crowd. There’s pretty much no way back in. Being a cocky asshole now requires that you find a way around them. You’ve basically just bought yourself a longer and harder road to the next win.

Too little confidence and you’re a putz facing the same resulting issues.

However, there’s a key to quickly overcoming both aspects of fucking up a perfectly good meeting with someone whose ego you needed to stroke to obtain a ticket to the next under-the-table handjob.

A jaw-dropping performance.

The closer the show is to when you completely blew it with your attitude or lack thereof is also important. Nothing shuts up the haters or wins over the non-believers than stepping on stage with a big fuck you, here I am performance.

Confidence with the right background is sexy. It also erases a lot of doubt.

It’s all in the timing

The potential turning point exists right here at this moment. When it appears that you may actually have the goods, decisions and choices are made on both sides.

If you have something that’s appealing and you consistently play your credit cards right, you’ll be awarded opportunities. These can first lead to a seat in a prominent section of a corresponding peer recognition evening followed by potentially receiving the accolades yourself within the next few years.

I used country music as an example, but it’s just as rampant in every genre these days. This is also where it falls apart for me.

Beyond the select few

There are some crazy talented artists that never get the opportunity for even the first ladder-climbing meeting.

Nope, not even an inkling of that statement is about my own experience.

The truth is, I opened some doors and others were opened for me. I played the game a bit. I just didn’t really like what I saw and heard behind certain curtains. I also hated the game. What you saw was what you got and I soon learned to accept my choices in the industry. Stepping away from the pack seemed to work best for me.

I’m talking about the tens of thousands of artists who may never set foot on said stages.

It’s not that they never wanted it. It’s not that they never dreamed about it. It’s that life happened and popularity contests became less important. Reality also set in.

It also could very well be that they simply weren’t willing to sell their soul for the devil that went down to Nashville, New York, or Los Angeles.

There’s an enormous misconception about what someone getting a record deal implies. I’ll spare the details, but the short version is that someone fronts a chunk of money that needs to be paid back before the artist makes a dime.

Since the business side of music sucks even worse now than it did before, the record labels also now get a portion of every dollar an artist brings in no matter where it comes from. Otherwise known as the 360 deal.

Some artists have figured this out.

They learned that they can make more money doing what they love by playing live and selling merchandise at their shows without a record deal. They travel and build a loyal following from small town to small town. People will gladly buy a ticket for a chance to be up close and personal with someone spilling their passion out on a stage that no awards show will ever know existed.

The tradeoff is conceding to the greater powers and abandoning the childhood dream of making it big. Or at least whatever making it big actually meant back when they were playing more wrong notes than right ones while practicing in their bedroom day after day.

It’s also a hard fucking life.

You may be thinking about the needles in the haystacks- The non-conformists and visionaries who maintain a firm middle finger in the direction of the establishment. The ones who will be damned if anyone is going to get in their way of success. The fraction of a fraction of a percent who top the charts in lieu of club membership and in the face of skepticism from their so-called peers.

They are absolutely out there. They’re also my favorites even if I’ve never heard a single note of any song that they’ve ever written.

Here’s to hoping that more of them break through the cracks of a crumbling music industry allowing them to be heard by every one of their potential fans around the world.

Until then, I know exactly where to find them-

On a stage that no awards show will ever know existed.


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